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Why You Need to Listen and Monitor Social Media Conversations
It’s not news that customers seek out recommendations for products from their network of friends, family and colleagues. We ask for the opinions from those we trust. Social Media is where much of the sharing of opinions takes place today. By listening and monitoring social media conversations a company can find out how it’s doing … Continue reading
Learn from Your Best Customer Experiences and Improve Your Business
by Susan Lowe Happy Thanksgiving Week! I planned to share some air travel stories with you on this blog. I was certain that I would have some good (hopefully not bad) customer experiences to share from my travels back east. But, something happened the other day that I had to share . While shopping and … Continue reading
You Can Do-It-Yourself Website
by Susan Lowe Who needs to know XHTML or PHP code to design and publish a website? No one anymore. Web hosting companies have been providing website builders for a while now, allowing customers to design, build and edit their own site without any special coding knowledge or skill. Not only can you save a chunk … Continue reading
Using Social Media to Generate New-Product Ideas and Innovations
by Susan Lowe Benefits of Using Social Media for New Product Ideas and Innovations Social media can be an ideal method for your business to collect information from customers for new product ideas and testing those ideas because of its mass reach and speed at which information is shared. Companies that are using social media … Continue reading
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