marketingviewpoint
Archive for
Sharing the Who, What and Why With Customers
Several months ago a start-up had asked for a review and recommendations for improving their current website and Facebook page. What stood out most for me was that their website lacked information about the organization, the Who, What and Why were all missing. Who is a part of their organization? What is their organization about? and … Continue reading
How to Rise Above the Noise and Be Heard
In today’s marketplace, there is more ‘noise’ than ever before. The number of companies (all sizes and levels of resources) and volume of content competing for customers’ time is staggering thanks in large part to social media, the Internet and mobile technologies. How can your company rise above it all and be heard? Tell Your Story. … Continue reading
Defining a Target Market
When my sister was ten, my aunt gave her a box of a 1000 assorted smiley face buttons and she decided to earn extra money selling them to the neighborhood kids. The kids wanted different buttons based on sizes and colors and how much money they had to spend, so she put together several different … Continue reading
No Less Than 5 Thank You’s – The Importance of Thanking Your Customer
On our way out of Esin, a very popular neighborhood restaurant the other night, we counted no less than 5 Thank You’s. These came from every employee we passed on our way to the door, the wait staff, the bartender, the managers, and the hostesses. Each stopped whatever they were doing when they spoke. It … Continue reading
Comments