marketingviewpoint
Brand Strategy
B2C Lessons that Can Improve B2B Brand Experiences
I recently read The Experience Effect by Jim Joseph. It’s about creating just that, an ‘experience effect’ that will drive consumers to a brand. As I read Jim’s book, it seemed to me that many of his lessons on B2C branding translate to the B2B world. A strong brand offers many benefits to business. It can … Continue reading
How to Create Your Brand Page on Facebook’s New Timeline
On March 30th, Facebook’s New Timeline will go live for all Brand pages, whether or not your company has updated its page. Take this opportunity to create an engaging page for your brand over the weeks ahead. There are several changes you need to be aware of for your brand page. Below is a handy guide … Continue reading
How to Rise Above the Noise and Be Heard
In today’s marketplace, there is more ‘noise’ than ever before. The number of companies (all sizes and levels of resources) and volume of content competing for customers’ time is staggering thanks in large part to social media, the Internet and mobile technologies. How can your company rise above it all and be heard? Tell Your Story. … Continue reading
Defining a Target Market
When my sister was ten, my aunt gave her a box of a 1000 assorted smiley face buttons and she decided to earn extra money selling them to the neighborhood kids. The kids wanted different buttons based on sizes and colors and how much money they had to spend, so she put together several different … Continue reading
No Less Than 5 Thank You’s – The Importance of Thanking Your Customer
On our way out of Esin, a very popular neighborhood restaurant the other night, we counted no less than 5 Thank You’s. These came from every employee we passed on our way to the door, the wait staff, the bartender, the managers, and the hostesses. Each stopped whatever they were doing when they spoke. It … Continue reading
Identify Your Unique Value Proposition and Grow Your Business
Do you know the unique value you bring to your customers? The need to define a unique value proposition is key to success whether you are a B2B, B2C, for profit, or non-profit. Being able to fulfill a customer ‘want’ that no other company can and clearly articulating that value to your customers will grow … Continue reading
Effective Advertising or Just More Noise?
By Susan Lowe It’s difficult not to notice that over the past few years, advertising has become a part of sportscasting -what I call ‘advercasting’. Limited only by the imagination of an advertiser, brand names sponsor just about any kind of play during sporting events especially baseball games. This past season brands have sponsored steals … Continue reading
Make an Emotional Connection with Your Customer
By Susan Lowe Recently, I received an email from Larry Baer, the President and COO of the World Champion San Francisco Giants. Ok, the email also went out to millions of other Giants fans but, it felt personal. Larry Baer’s letter was heartfelt. It reached out and grabbed at my emotions. As I read, I … Continue reading
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