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Brand management
B2C Lessons that Can Improve B2B Brand Experiences
I recently read The Experience Effect by Jim Joseph. It’s about creating just that, an ‘experience effect’ that will drive consumers to a brand. As I read Jim’s book, it seemed to me that many of his lessons on B2C branding translate to the B2B world. A strong brand offers many benefits to business. It can … Continue reading
How to Rise Above the Noise and Be Heard
In today’s marketplace, there is more ‘noise’ than ever before. The number of companies (all sizes and levels of resources) and volume of content competing for customers’ time is staggering thanks in large part to social media, the Internet and mobile technologies. How can your company rise above it all and be heard? Tell Your Story. … Continue reading
Make an Emotional Connection with Your Customer
By Susan Lowe Recently, I received an email from Larry Baer, the President and COO of the World Champion San Francisco Giants. Ok, the email also went out to millions of other Giants fans but, it felt personal. Larry Baer’s letter was heartfelt. It reached out and grabbed at my emotions. As I read, I … Continue reading
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