More companies are hiring marketing consultants today as demand for products and the economy fluctuates. Help is needed but, many organizations aren’t able to bring on full-time staff that they may need to lay-off in a downturn or require help on a project basis only. Consultants bring a wealth of knowledge and experiences that can … Continue reading
As we near the end of 2011, now is the time to pull that business plan off the shelf. If you haven’t done this already, it’s time for a full review of your plan for the coming year. Why is it important to review your business plan? To achieve your goals and move beyond … Continue reading
by Susan Lowe It’s been six months or longer since you last looked at your business plan. Now might be a good time to consider a review. Here are a few of the reasons why you might want to take a look at your business plan. Something significant has changed in the marketplace, such as … Continue reading
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