Start with a Business Case for the Product Did you do the work upfront to confirm that it makes sound business and financial sense for your company to introduce this product (or service)? That upfront work is a business case and plan for the product. You should answer these strategic questions in the business case. … Continue reading
Whatever strategic decisions we make in our business it’s important to have as much information at hand to make the best choices for success. A sometimes overlooked but, simple exercise that can provide much of that information is a S.W.O.T. Analysis. What is a S.W.O.T. Analysis? S.W.O.T. = Strengths, Weaknesses, Opportunities, Threats Part of a … Continue reading
As we near the end of 2011, now is the time to pull that business plan off the shelf. If you haven’t done this already, it’s time for a full review of your plan for the coming year. Why is it important to review your business plan? To achieve your goals and move beyond … Continue reading
by Susan Lowe It’s been six months or longer since you last looked at your business plan. Now might be a good time to consider a review. Here are a few of the reasons why you might want to take a look at your business plan. Something significant has changed in the marketplace, such as … Continue reading
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