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Business
Is Gut Marketing a Good Idea?
Is following intuition, a hunch, or a feeling a good business decision? Steve Jobs said when interviewed that he made decisions based on his gut. He didn’t believe in market research and he didn’t believe most people knew what they wanted. Copernicus Consulting & Research points out in the Marketing Frey Blog, that an argument could be made … Continue reading
Review Your Business Plan Now for 2012 Success
As we near the end of 2011, now is the time to pull that business plan off the shelf. If you haven’t done this already, it’s time for a full review of your plan for the coming year. Why is it important to review your business plan? To achieve your goals and move beyond … Continue reading
Business Plans are Dynamic – Is It Time for a Review?
by Susan Lowe It’s been six months or longer since you last looked at your business plan. Now might be a good time to consider a review. Here are a few of the reasons why you might want to take a look at your business plan. Something significant has changed in the marketplace, such as … Continue reading
Is Social Media the Right Choice for Your Business?
By Susan Lowe There is no denying that social media is the biggest thing to happen to marketing since the Internet. Businesses are trying to figure out how to effectively be a part of this game changing phenomenon. A friend and I were talking the other day about one of her clients who believed their … Continue reading
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