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Customer Relationship
B2C Lessons that Can Improve B2B Brand Experiences
I recently read The Experience Effect by Jim Joseph. It’s about creating just that, an ‘experience effect’ that will drive consumers to a brand. As I read Jim’s book, it seemed to me that many of his lessons on B2C branding translate to the B2B world. A strong brand offers many benefits to business. It can … Continue reading
How to Create Your Brand Page on Facebook’s New Timeline
On March 30th, Facebook’s New Timeline will go live for all Brand pages, whether or not your company has updated its page. Take this opportunity to create an engaging page for your brand over the weeks ahead. There are several changes you need to be aware of for your brand page. Below is a handy guide … Continue reading
Sharing the Who, What and Why With Customers
Several months ago a start-up had asked for a review and recommendations for improving their current website and Facebook page. What stood out most for me was that their website lacked information about the organization, the Who, What and Why were all missing. Who is a part of their organization? What is their organization about? and … Continue reading
How to Rise Above the Noise and Be Heard
In today’s marketplace, there is more ‘noise’ than ever before. The number of companies (all sizes and levels of resources) and volume of content competing for customers’ time is staggering thanks in large part to social media, the Internet and mobile technologies. How can your company rise above it all and be heard? Tell Your Story. … Continue reading
No Less Than 5 Thank You’s – The Importance of Thanking Your Customer
On our way out of Esin, a very popular neighborhood restaurant the other night, we counted no less than 5 Thank You’s. These came from every employee we passed on our way to the door, the wait staff, the bartender, the managers, and the hostesses. Each stopped whatever they were doing when they spoke. It … Continue reading
Lessons to Learn from a True Go-Giver – Kris Kringle
One of the first true Go-Givers was Kris Kringle. In the classic movie Miracle on 34th Street, Kris employed as the Christmas Santa Claus at Macy’s New York department store, is committed to making everyone’s wish come true – even if that means sending them to another store. If Macy’s didn’t have what shoppers wanted, he … Continue reading
Why You Need to Listen and Monitor Social Media Conversations
It’s not news that customers seek out recommendations for products from their network of friends, family and colleagues. We ask for the opinions from those we trust. Social Media is where much of the sharing of opinions takes place today. By listening and monitoring social media conversations a company can find out how it’s doing … Continue reading
Learn from Your Best Customer Experiences and Improve Your Business
by Susan Lowe Happy Thanksgiving Week! I planned to share some air travel stories with you on this blog. I was certain that I would have some good (hopefully not bad) customer experiences to share from my travels back east. But, something happened the other day that I had to share . While shopping and … Continue reading
Using Social Media to Generate New-Product Ideas and Innovations
by Susan Lowe Benefits of Using Social Media for New Product Ideas and Innovations Social media can be an ideal method for your business to collect information from customers for new product ideas and testing those ideas because of its mass reach and speed at which information is shared. Companies that are using social media … Continue reading
Make an Emotional Connection with Your Customer
By Susan Lowe Recently, I received an email from Larry Baer, the President and COO of the World Champion San Francisco Giants. Ok, the email also went out to millions of other Giants fans but, it felt personal. Larry Baer’s letter was heartfelt. It reached out and grabbed at my emotions. As I read, I … Continue reading
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