marketingviewpoint
Leadership
Is Gut Marketing a Good Idea?
Is following intuition, a hunch, or a feeling a good business decision? Steve Jobs said when interviewed that he made decisions based on his gut. He didn’t believe in market research and he didn’t believe most people knew what they wanted. Copernicus Consulting & Research points out in the Marketing Frey Blog, that an argument could be made … Continue reading
What March Madness Reminds Us About Business
The NCAA Men’s Basketball Tournament is over. Like past tournaments, this year’s excitement and nail-biting game endings didn’t disappoint. March Madness is entertaining but, to be a winner it takes a combination of the right leadership, players, strategy and desire. Much like what it takes to succeed in business. Here are my top picks for … Continue reading
Characteristics That Make A Great Leader
The San Francisco 49ers have had their share of losses over the past nine years and no one expected the team to be in the NFC championship game this season. While there is certainly more than one single reason attributing to this success, Jim Harbaugh deserves much of the credit. For those that may not … Continue reading
Learn from Your Best Customer Experiences and Improve Your Business
by Susan Lowe Happy Thanksgiving Week! I planned to share some air travel stories with you on this blog. I was certain that I would have some good (hopefully not bad) customer experiences to share from my travels back east. But, something happened the other day that I had to share . While shopping and … Continue reading
Make an Emotional Connection with Your Customer
By Susan Lowe Recently, I received an email from Larry Baer, the President and COO of the World Champion San Francisco Giants. Ok, the email also went out to millions of other Giants fans but, it felt personal. Larry Baer’s letter was heartfelt. It reached out and grabbed at my emotions. As I read, I … Continue reading
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