marketingviewpoint
Management Style
The Importance of the Why Strategy in Marketing
It’s almost the end of the first half of the year. Are you meeting the goals you set for 2012? If you’re not, it might be time for the Why Strategy.
Is Gut Marketing a Good Idea?
Is following intuition, a hunch, or a feeling a good business decision? Steve Jobs said when interviewed that he made decisions based on his gut. He didn’t believe in market research and he didn’t believe most people knew what they wanted. Copernicus Consulting & Research points out in the Marketing Frey Blog, that an argument could be made … Continue reading
What March Madness Reminds Us About Business
The NCAA Men’s Basketball Tournament is over. Like past tournaments, this year’s excitement and nail-biting game endings didn’t disappoint. March Madness is entertaining but, to be a winner it takes a combination of the right leadership, players, strategy and desire. Much like what it takes to succeed in business. Here are my top picks for … Continue reading
Characteristics That Make A Great Leader
The San Francisco 49ers have had their share of losses over the past nine years and no one expected the team to be in the NFC championship game this season. While there is certainly more than one single reason attributing to this success, Jim Harbaugh deserves much of the credit. For those that may not … Continue reading
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