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marketing strategy
B2C Lessons that Can Improve B2B Brand Experiences
I recently read The Experience Effect by Jim Joseph. It’s about creating just that, an ‘experience effect’ that will drive consumers to a brand. As I read Jim’s book, it seemed to me that many of his lessons on B2C branding translate to the B2B world. A strong brand offers many benefits to business. It can … Continue reading
Do the 4Ps Work in the B2B World??
Anyone who studied marketing knows the 4Ps. Even those who didn’t can recite at least 3 of the 4; Product, Price, Place (a.k.a. Distribution) and Promotion. The 4Ps were first talked about in 1960 by Jerome McCarthy and later published by one of the most famous marketing scholars, Philip Kotler in 1967. Back in those … Continue reading
Get Unstuck and Seize the Opportunity
One of the problems that we all face from time to time is getting stuck. We may get stuck for different reasons but when we are stuck, we have closed our minds and our ability to be open to change. The cost is missed opportunities. At one time in my career, I was a data … Continue reading
Defining a Target Market
When my sister was ten, my aunt gave her a box of a 1000 assorted smiley face buttons and she decided to earn extra money selling them to the neighborhood kids. The kids wanted different buttons based on sizes and colors and how much money they had to spend, so she put together several different … Continue reading
A Simple but Powerful Business Tool
Whatever strategic decisions we make in our business it’s important to have as much information at hand to make the best choices for success. A sometimes overlooked but, simple exercise that can provide much of that information is a S.W.O.T. Analysis. What is a S.W.O.T. Analysis? S.W.O.T. = Strengths, Weaknesses, Opportunities, Threats Part of a … Continue reading
How to Avoid Social Media ‘Soup du-jour’ Syndrome
A small business owner and I met the other day to discuss social media and how it can help her business. She said she was overwhelmed by all the different platforms and sites and wasn’t sure which one was the best way to go. Her perception is that social media tools are ‘soup du-jour’ and … Continue reading
Review Your Business Plan Now for 2012 Success
As we near the end of 2011, now is the time to pull that business plan off the shelf. If you haven’t done this already, it’s time for a full review of your plan for the coming year. Why is it important to review your business plan? To achieve your goals and move beyond … Continue reading
Make an Emotional Connection with Your Customer
By Susan Lowe Recently, I received an email from Larry Baer, the President and COO of the World Champion San Francisco Giants. Ok, the email also went out to millions of other Giants fans but, it felt personal. Larry Baer’s letter was heartfelt. It reached out and grabbed at my emotions. As I read, I … Continue reading
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