marketingviewpoint
marketing tools
The Importance of the Why Strategy in Marketing
It’s almost the end of the first half of the year. Are you meeting the goals you set for 2012? If you’re not, it might be time for the Why Strategy.
Social Media – Just Like Any Other Business?
Has Social Media become so complex that we feel like we’re losing our minds trying to make sense of it? For the majority of us, Social Media is complicated, even for those of us that use Social Media on a regular basis. It’s a young industry and new companies, tools, and applications are continuously launching. Trying … Continue reading
Repurpose Existing Content to Create PowerPoints, Videos and Reach More Customers
Wouldn’t it be great to have your own Content Marketing staff, a team of writers that could meet your every content need? For the majority of us, there is no Content Marketing staff. Content development most likely falls under someone in marketing that already has a full plate of responsibilities or maybe it’s outsourced. One … Continue reading
Do the 4Ps Work in the B2B World??
Anyone who studied marketing knows the 4Ps. Even those who didn’t can recite at least 3 of the 4; Product, Price, Place (a.k.a. Distribution) and Promotion. The 4Ps were first talked about in 1960 by Jerome McCarthy and later published by one of the most famous marketing scholars, Philip Kotler in 1967. Back in those … Continue reading
Aligning Marketing Programs with the Sales Cycle – How Great Marketers Measure Their Performance
With the end of a quarter upon us, functional departments are pulling together performance results to present to their CEO and CFO. For marketing, it has long been a struggle to show how marketing programs have resulted in growth of revenues and profits. When asked how a specific marketing program, activity or campaign affected sales, … Continue reading
A Simple but Powerful Business Tool
Whatever strategic decisions we make in our business it’s important to have as much information at hand to make the best choices for success. A sometimes overlooked but, simple exercise that can provide much of that information is a S.W.O.T. Analysis. What is a S.W.O.T. Analysis? S.W.O.T. = Strengths, Weaknesses, Opportunities, Threats Part of a … Continue reading
How to Avoid Social Media ‘Soup du-jour’ Syndrome
A small business owner and I met the other day to discuss social media and how it can help her business. She said she was overwhelmed by all the different platforms and sites and wasn’t sure which one was the best way to go. Her perception is that social media tools are ‘soup du-jour’ and … Continue reading
5 Good Reasons to Include Podcasts in Your 2012 Marketing Plan
Podcasts can add a new element of excitement to your marketing and social media efforts. It’s another medium to reach your audience and share updates on your company or products, the industry, trends or insights. The latest technology and new tools and services make podcasting easy to use and at a relatively low-cost to deliver. … Continue reading
You Can Do-It-Yourself Website
by Susan Lowe Who needs to know XHTML or PHP code to design and publish a website? No one anymore. Web hosting companies have been providing website builders for a while now, allowing customers to design, build and edit their own site without any special coding knowledge or skill. Not only can you save a chunk … Continue reading
Comments