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The Importance of the Why Strategy in Marketing
It’s almost the end of the first half of the year. Are you meeting the goals you set for 2012? If you’re not, it might be time for the Why Strategy.
B2C Lessons that Can Improve B2B Brand Experiences
I recently read The Experience Effect by Jim Joseph. It’s about creating just that, an ‘experience effect’ that will drive consumers to a brand. As I read Jim’s book, it seemed to me that many of his lessons on B2C branding translate to the B2B world. A strong brand offers many benefits to business. It can … Continue reading
6 Things to Consider Before Hiring a Marketing Consultant
More companies are hiring marketing consultants today as demand for products and the economy fluctuates. Help is needed but, many organizations aren’t able to bring on full-time staff that they may need to lay-off in a downturn or require help on a project basis only. Consultants bring a wealth of knowledge and experiences that can … Continue reading
Repurpose Existing Content to Create PowerPoints, Videos and Reach More Customers
Wouldn’t it be great to have your own Content Marketing staff, a team of writers that could meet your every content need? For the majority of us, there is no Content Marketing staff. Content development most likely falls under someone in marketing that already has a full plate of responsibilities or maybe it’s outsourced. One … Continue reading
Do the 4Ps Work in the B2B World??
Anyone who studied marketing knows the 4Ps. Even those who didn’t can recite at least 3 of the 4; Product, Price, Place (a.k.a. Distribution) and Promotion. The 4Ps were first talked about in 1960 by Jerome McCarthy and later published by one of the most famous marketing scholars, Philip Kotler in 1967. Back in those … Continue reading
Aligning Marketing Programs with the Sales Cycle – How Great Marketers Measure Their Performance
With the end of a quarter upon us, functional departments are pulling together performance results to present to their CEO and CFO. For marketing, it has long been a struggle to show how marketing programs have resulted in growth of revenues and profits. When asked how a specific marketing program, activity or campaign affected sales, … Continue reading
Are You Watching Social Media from the Sideline?
Many companies have Social Media strategies and plans in place. Many still don’t. And it isn’t only small businesses. Even some large companies don’t have Social Media in their marketing play books. Social Media is the great unknown and risky unchartered waters for many businesses. They avoid any efforts to develop a program, instead watching Social … Continue reading
Get Unstuck and Seize the Opportunity
One of the problems that we all face from time to time is getting stuck. We may get stuck for different reasons but when we are stuck, we have closed our minds and our ability to be open to change. The cost is missed opportunities. At one time in my career, I was a data … Continue reading
Sharing the Who, What and Why With Customers
Several months ago a start-up had asked for a review and recommendations for improving their current website and Facebook page. What stood out most for me was that their website lacked information about the organization, the Who, What and Why were all missing. Who is a part of their organization? What is their organization about? and … Continue reading
How to Rise Above the Noise and Be Heard
In today’s marketplace, there is more ‘noise’ than ever before. The number of companies (all sizes and levels of resources) and volume of content competing for customers’ time is staggering thanks in large part to social media, the Internet and mobile technologies. How can your company rise above it all and be heard? Tell Your Story. … Continue reading
Defining a Target Market
When my sister was ten, my aunt gave her a box of a 1000 assorted smiley face buttons and she decided to earn extra money selling them to the neighborhood kids. The kids wanted different buttons based on sizes and colors and how much money they had to spend, so she put together several different … Continue reading
Lessons to Learn from a True Go-Giver – Kris Kringle
One of the first true Go-Givers was Kris Kringle. In the classic movie Miracle on 34th Street, Kris employed as the Christmas Santa Claus at Macy’s New York department store, is committed to making everyone’s wish come true – even if that means sending them to another store. If Macy’s didn’t have what shoppers wanted, he … Continue reading
Why You Need to Listen and Monitor Social Media Conversations
It’s not news that customers seek out recommendations for products from their network of friends, family and colleagues. We ask for the opinions from those we trust. Social Media is where much of the sharing of opinions takes place today. By listening and monitoring social media conversations a company can find out how it’s doing … Continue reading
You Can Do-It-Yourself Website
by Susan Lowe Who needs to know XHTML or PHP code to design and publish a website? No one anymore. Web hosting companies have been providing website builders for a while now, allowing customers to design, build and edit their own site without any special coding knowledge or skill. Not only can you save a chunk … Continue reading
Using Social Media to Generate New-Product Ideas and Innovations
by Susan Lowe Benefits of Using Social Media for New Product Ideas and Innovations Social media can be an ideal method for your business to collect information from customers for new product ideas and testing those ideas because of its mass reach and speed at which information is shared. Companies that are using social media … Continue reading
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