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online marketing
Social Media – Just Like Any Other Business?
Has Social Media become so complex that we feel like we’re losing our minds trying to make sense of it? For the majority of us, Social Media is complicated, even for those of us that use Social Media on a regular basis. It’s a young industry and new companies, tools, and applications are continuously launching. Trying … Continue reading
Repurpose Existing Content to Create PowerPoints, Videos and Reach More Customers
Wouldn’t it be great to have your own Content Marketing staff, a team of writers that could meet your every content need? For the majority of us, there is no Content Marketing staff. Content development most likely falls under someone in marketing that already has a full plate of responsibilities or maybe it’s outsourced. One … Continue reading
How to Create Your Brand Page on Facebook’s New Timeline
On March 30th, Facebook’s New Timeline will go live for all Brand pages, whether or not your company has updated its page. Take this opportunity to create an engaging page for your brand over the weeks ahead. There are several changes you need to be aware of for your brand page. Below is a handy guide … Continue reading
Sharing the Who, What and Why With Customers
Several months ago a start-up had asked for a review and recommendations for improving their current website and Facebook page. What stood out most for me was that their website lacked information about the organization, the Who, What and Why were all missing. Who is a part of their organization? What is their organization about? and … Continue reading
5 Good Reasons to Include Podcasts in Your 2012 Marketing Plan
Podcasts can add a new element of excitement to your marketing and social media efforts. It’s another medium to reach your audience and share updates on your company or products, the industry, trends or insights. The latest technology and new tools and services make podcasting easy to use and at a relatively low-cost to deliver. … Continue reading
You Can Do-It-Yourself Website
by Susan Lowe Who needs to know XHTML or PHP code to design and publish a website? No one anymore. Web hosting companies have been providing website builders for a while now, allowing customers to design, build and edit their own site without any special coding knowledge or skill. Not only can you save a chunk … Continue reading
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