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product management
Get Unstuck and Seize the Opportunity
One of the problems that we all face from time to time is getting stuck. We may get stuck for different reasons but when we are stuck, we have closed our minds and our ability to be open to change. The cost is missed opportunities. At one time in my career, I was a data … Continue reading
A Helpful Checklist for a Successful New Product Introduction
Start with a Business Case for the Product Did you do the work upfront to confirm that it makes sound business and financial sense for your company to introduce this product (or service)? That upfront work is a business case and plan for the product. You should answer these strategic questions in the business case. … Continue reading
Using Social Media to Generate New-Product Ideas and Innovations
by Susan Lowe Benefits of Using Social Media for New Product Ideas and Innovations Social media can be an ideal method for your business to collect information from customers for new product ideas and testing those ideas because of its mass reach and speed at which information is shared. Companies that are using social media … Continue reading
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