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social media strategy
Social Media – Just Like Any Other Business?
Has Social Media become so complex that we feel like we’re losing our minds trying to make sense of it? For the majority of us, Social Media is complicated, even for those of us that use Social Media on a regular basis. It’s a young industry and new companies, tools, and applications are continuously launching. Trying … Continue reading
Are You Watching Social Media from the Sideline?
Many companies have Social Media strategies and plans in place. Many still don’t. And it isn’t only small businesses. Even some large companies don’t have Social Media in their marketing play books. Social Media is the great unknown and risky unchartered waters for many businesses. They avoid any efforts to develop a program, instead watching Social … Continue reading
How to Avoid Social Media ‘Soup du-jour’ Syndrome
A small business owner and I met the other day to discuss social media and how it can help her business. She said she was overwhelmed by all the different platforms and sites and wasn’t sure which one was the best way to go. Her perception is that social media tools are ‘soup du-jour’ and … Continue reading
5 Good Reasons to Include Podcasts in Your 2012 Marketing Plan
Podcasts can add a new element of excitement to your marketing and social media efforts. It’s another medium to reach your audience and share updates on your company or products, the industry, trends or insights. The latest technology and new tools and services make podcasting easy to use and at a relatively low-cost to deliver. … Continue reading
Monitor Social Media Activity – Track the Effectiveness of Your Twitter Conversations
Last week’s blog talked about the importance of listening and monitoring Social Media activities. This week, we look at one of the many Social Media monitoring tools that are available today. At the Women 2.0 Founder Friday event in San Francisco last week, Jenn Deering Davis co-founder of Appozite spoke about their product TweetReach, a tool that measures … Continue reading
Why You Need to Listen and Monitor Social Media Conversations
It’s not news that customers seek out recommendations for products from their network of friends, family and colleagues. We ask for the opinions from those we trust. Social Media is where much of the sharing of opinions takes place today. By listening and monitoring social media conversations a company can find out how it’s doing … Continue reading
Harness the Power of LinkedIn for B2B Lead Generation
by Susan Lowe If you want to get more from your social media marketing, look at including LinkedIn in your mix. LinkedIn is the social media site for business professionals. Members total over 120M (million) that includes 12M small business professionals, 5.5M high tech managers, 2M C-level executives, and 1.3M small business owners. You can … Continue reading
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