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Social Media – Just Like Any Other Business?
Has Social Media become so complex that we feel like we’re losing our minds trying to make sense of it? For the majority of us, Social Media is complicated, even for those of us that use Social Media on a regular basis. It’s a young industry and new companies, tools, and applications are continuously launching. Trying … Continue reading
Are You Watching Social Media from the Sideline?
Many companies have Social Media strategies and plans in place. Many still don’t. And it isn’t only small businesses. Even some large companies don’t have Social Media in their marketing play books. Social Media is the great unknown and risky unchartered waters for many businesses. They avoid any efforts to develop a program, instead watching Social … Continue reading
Monitor Social Media Activity – Track the Effectiveness of Your Twitter Conversations
Last week’s blog talked about the importance of listening and monitoring Social Media activities. This week, we look at one of the many Social Media monitoring tools that are available today. At the Women 2.0 Founder Friday event in San Francisco last week, Jenn Deering Davis co-founder of Appozite spoke about their product TweetReach, a tool that measures … Continue reading
Is Social Media the Right Choice for Your Business?
By Susan Lowe There is no denying that social media is the biggest thing to happen to marketing since the Internet. Businesses are trying to figure out how to effectively be a part of this game changing phenomenon. A friend and I were talking the other day about one of her clients who believed their … Continue reading
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