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B2C Lessons that Can Improve B2B Brand Experiences
I recently read The Experience Effect by Jim Joseph. It’s about creating just that, an ‘experience effect’ that will drive consumers to a brand. As I read Jim’s book, it seemed to me that many of his lessons on B2C branding translate to the B2B world. A strong brand offers many benefits to business. It can … Continue reading
Lessons to Learn from a True Go-Giver – Kris Kringle
One of the first true Go-Givers was Kris Kringle. In the classic movie Miracle on 34th Street, Kris employed as the Christmas Santa Claus at Macy’s New York department store, is committed to making everyone’s wish come true – even if that means sending them to another store. If Macy’s didn’t have what shoppers wanted, he … Continue reading
Monitor Social Media Activity – Track the Effectiveness of Your Twitter Conversations
Last week’s blog talked about the importance of listening and monitoring Social Media activities. This week, we look at one of the many Social Media monitoring tools that are available today. At the Women 2.0 Founder Friday event in San Francisco last week, Jenn Deering Davis co-founder of Appozite spoke about their product TweetReach, a tool that measures … Continue reading
Harness the Power of LinkedIn for B2B Lead Generation
by Susan Lowe If you want to get more from your social media marketing, look at including LinkedIn in your mix. LinkedIn is the social media site for business professionals. Members total over 120M (million) that includes 12M small business professionals, 5.5M high tech managers, 2M C-level executives, and 1.3M small business owners. You can … Continue reading
Is Social Media the Right Choice for Your Business?
By Susan Lowe There is no denying that social media is the biggest thing to happen to marketing since the Internet. Businesses are trying to figure out how to effectively be a part of this game changing phenomenon. A friend and I were talking the other day about one of her clients who believed their … Continue reading
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