You Can Do-It-Yourself Website

14 Nov

by Susan Lowe

Who needs to know XHTML or PHP code  to design and publish a website?  No one anymore.

Web hosting companies have been providing website builders for a while now, allowing customers to design, build and edit their own site without any special coding knowledge or skill.  Not only can you save a chunk of your marketing budget on the initial design of the site by doing it yourself but, you can make your own edits in real time – no need to pay a web administrator to do it for you.

The tools are free with most hosting services when you sign up. Some hosting companies offer a free trial service and most have some really great design templates ready to use.  And if you have the desire and the time, you can also customize most of the site.

Easy to use Site Builder Tools

Many of the tools allow you to easily add video, social media links, customized forms, and even PayPal to your site.  Intuit, a fairly recent entry into this space, has taken almost all of the frustration out of doing this yourself. Their easy to use SiteBuilder Plus is likely the result of Intuit’s years of experience perfecting the user interface with products Quicken and TurboTax.

The time to design and publish is quick. I completed my site in a few days.  I used the Intuit product and the interface was so good, I didn’t even reference a tutorial. Help is available from many of the web hosting companies and some are better than others.  If your comfort level is low, you will want to choose a host with good support that is included in the hosting fees.

Keep These Things in Mind when Building Your Own Website 

  • Check the website options and features carefully before choosing a hosting service -especially the Help Desk Support
  • Although templates are provided, you should have a good sense of design
  • Content is still King.  If you plan to you write your own copy, content should be written for your target audience(s) and include your value propositions.  Many of the templates provide helpful suggestions but, content is an area of marketing expertise that is not ready out of the box. Keep the content updated and fresh and optimize your content for search engines like Google, Bing and Yahoo.  Many of the hosting companies provide help with SEO.
  • Your website is a reflection of your brand.  If you have a logo, include it.  Consider your brand as you choose a design template and customize your site and write the content.
  • Have someone whose opinion you respect review it before you go live – another set of eyes is always helpful.  Your website is your face to your customer and may be their first impression of your company.

Related Links:

Ten Best Website Builders of 2011 by websitehostingfreereviews.com
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