Monitor Social Media Activity – Track the Effectiveness of Your Twitter Conversations

5 Dec

Last week’s blog talked about the importance of listening and monitoring Social Media activities.  This week, we look at one of the many Social Media monitoring tools that are available today.

At the Women 2.0 Founder Friday event in San Francisco last week, Jenn Deering Davis co-founder of Appozite spoke about their product TweetReach, a tool that measures Twitter performance.  It’s been available for a couple of years in both a free and Pro version. TweetReach is different from other social media monitoring tools such as Google Alerts or TweetBeep in that it provides detailed reporting and analytics, not only alerts when a keyword or search term has been used on Twitter.

TweetReach Snapshot Report for #SantaClaus

The tool generates reports that shows the number of accounts reached and the amount of exposure your Twitter campaign generated. Providing you the ability to calculate the cost per reach and ROI for a specific campaign. The Pro version reports include detailed analytics on trend data and time period segmentation.

What’s also nice about TweetReach is you can see comments posted (either free or Pro versions).  A great way to find and tap into your advocates and influencers and uncover issues and prepare responses.  And you can monitor the Twitter conversations to find out what is being said about your competition and industry at the same level of detail.

Additional Resources
Finding Your Way Through the Social Media Maze, White Paper 

 

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One Response to “Monitor Social Media Activity – Track the Effectiveness of Your Twitter Conversations”

  1. joaca jocuri cu bile January 10, 2012 at 11:08 am #

    Monitor Social Media Activity – Track the Effectiveness of Your Twitter Conversations marketingviewpoint is an excellent blog post. I am going to spend more time exploring this issue.

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