5 Good Reasons to Include Podcasts in Your 2012 Marketing Plan

20 Dec

Podcasts can add a new element of excitement to your marketing and social media efforts.  It’s another medium to reach your audience and share updates on your company or products, the industry, trends or insights.  The latest technology and new tools and services make podcasting easy to use and at a relatively low-cost to deliver.  Today, most podcasts are delivered on-demand and can be accessed from your website as either a video or audio file.  Any computer that can play media files can play a podcast.

Here are five good reasons to include podcasting in your 2012 marketing plan:

1. Creates Interest:  A new medium to deliver your marketing message can create new interest in and bring new life to your existing marketing content. Using audio and video to deliver content enhances the audience experience beyond printed text.

2.  Positions You as an Expert:  Consider delivering a series of podcasts that informs and teaches your audience on a topic that is relevant and of interest to them.  Providing helpful and useful content to your target audience furthers your relationship with them and your position as an expert in your field.

Businessman watching podcast3.  Reinforces Your Brand:  A human voice has the capacity to add inflection and an emotional element to your content vs. print. Using an appropriate voice that fits your brand further reinforces your brand strategy and messaging.

4.  Increases Reach:  Podcasts are accessible on-line at the demand of your audience.  This increases the reach of your marketing efforts beyond time-zones, work-styles and geographies.

5.  Builds Relationships and Trust:   People don’t have relationships with a company.  They have relationships with other people.  By giving a voice to your company, you humanize the experience between your target audience and your company.  They’ll be more likely to do business with you if they know and trust you.  Podcasting can further develop that trust.

As you look at including podcasting in your marketing and social media plans consider the following;  Podcasting should support your overall marketing strategy and plan and enhance your current marketing efforts with your target audience. Confirm that podcasting is an effective medium to reach them. Make sure you have the resources to update content and provide podcasts on a regular basis.

Resources:

How to Create Your Own Podcast, by Corey Deitz, About.com Guide
How to Podcast, by Jason VanOrden
12 Ways to Promote Your Podcast, by Jake Ludington
How to Grow Your Podcast Audience, by Marcelo Lewin

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