No Less Than 5 Thank You’s – The Importance of Thanking Your Customer

6 Feb

thank YOUOn our way out of Esin, a very popular neighborhood restaurant the other night, we counted no less than 5 Thank You’s.  These came from every employee we passed on our way to the door, the wait staff, the bartender, the managers, and the hostesses.  Each stopped whatever they were doing when they spoke.  It made a memorable last impression on us.

How often do we make our customers feel appreciated and that their business really matters to us?  Probably not often enough.  We, as business owners, managers and employees need to take the time to Thank our customers.  It can be as simple as a verbal Thank You like our recent experience, or a hand-written note, (a nice touch that stands out in our digital world), or a gift that relates to your business.

Saying Thank You is part of the overall experience a customer has with your company and part of building a consistent and memorable brand experience.  Make the Thank You heartfelt and sincere. If it has any other intention than to truly thank them for their business, your customer will see it as disingenuous.  In other words, don’t also ask for something you want from them.  Make the Thank You about showing your gratitude for their business.  You’ll leave a positive lasting impression and your customers will be glad they chose to do business with you.

Resources:

The Experience Effect, Jim Joseph
A Tale of Two Thank You’s from a Customer Experience Perspective, Sean McDonald, Ant’s Eye View
Thanking Someone for Being a Customer Should be Automatic,  Kevin Stirtz, Customer Think
Saying Thank You to Customers, Lynn Gaertner-Johnston

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: