How to Create Your Brand Page on Facebook’s New Timeline

5 Mar

On March 30th, Facebook’s New Timeline will go live for all Brand pages, whether or not your company has updated its page.  Take this opportunity to create an engaging page for your brand over the weeks ahead. There are several changes you need to be aware of for your brand page. Below is a handy guide from hearsay social on what you need to know to create a brand page and links to blogs that cover the changes.  Make sure you review the blog by TechCrunch’s Josh Constine.  It’s thorough. For additional information and help go to the Facebook Help Center.

Here are a few key changes worth highlighting:

1.  Cover Photo – The cover photo takes up a large amount of space spanning the entire page.  Here you should choose a photo that supports your brand.  It is important to know that Facebook Covers may not display calls to action or references to Facebook Like or sales promotions, pricing or website URLs.

2.  Left Side Navigation – The navigation for page apps has moved to the right and below the cover photo with thumbnail photos above the text link.  Four of these apps are above the fold and one is default for Photos.  So, three of these four you can choice your apps. Pick your most important three. Unfortunately, this limits visibility for custom apps; contests, promotions, coupons, games, etc. since the default landing page for all users will be the Timeline page.  Users will need to click through to find additional apps.

3.  Messages – Messages can now be sent privately by users vs. posting on the public wall for all to see.  This can be a benefit if you don’t want certain comments visible.  You’ll need to determine a process internally to actively and timely respond to the Messages.  For some businesses, this may create a burden.  Try testing it for a few weeks to monitor the number of messages sent and your organization’s ability to manage it.

4.  Timeline Bar – To the right of the cover photo is a new timeline bar that allows users to view a brand’s history over the years.  It’s a great opportunity to highlight your favorite posts by you and your fans.

5.  Pinning – This feature will allow you to pin an important feature story, promotion or event and post it at the top of the timeline for seven days.

6.  Star a Story – You can also star a post to grab attention and highlight a story on your timeline.  When you star a story, it will expand the full width of the page.

Cover of Facebook ebook by hearsay social

The New Facebook Pages Brand Timeline by hearsay social.

Resources:

Introducing New Facebook Pages, Facebook website
Learn About Facebook Pages, Facebook video
How to Use Facebook Timeline for Brand Pages: New Feature Details, Josh Constine, Technology Writer, TechCrunch
Timeline for Brands:  How to Prepare for Your Company’s New Facebook Page, Jim Belosic, CEO Short Stack on Mashable
Facebook Timeline for Brands, the Complete Guide,  Christine Erikson on Mashable

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2 Responses to “How to Create Your Brand Page on Facebook’s New Timeline”

  1. Thank you March 18, 2012 at 11:21 am #

    Thank you for another fantastic article. Where else could anyone get that kind of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such info.

  2. bubbleshooter2.info March 19, 2012 at 12:35 pm #

    How to Create Your Brand Page on Facebook’s New Timeline marketingviewpoint is a superb share. Thanks a lot for this writing.

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