Focus or Fail – Tips to Keep Your Eye on the Target

8 May

Focus: a point upon which attention, activity, etc, is directed or concentrated.

A common challenge we marketers confront is keeping a laser-sharp focus.  We may do this some of the time or even most of the time, but, to maintain focus requires awareness and conscious action. I’m not talking about loosing short-term focus because of office distractions like incoming emails, phone calls, or text messages. Although, those are interruptions we need to address because they break our concentration and ability to get our day-to-day work done. I’m talking about maintaining a long-term focus on our goals.

Hypnotic artworkHere are some useful tips I find helpful to keep my focus.

#1 SET ACHIEVABLE GOALS

It’s better to do a few things well.  Don’t sign up for something you know you cannot possibly accomplish given the resources or timeframe. Break down larger goals into smaller chunks. You will feel less overwhelmed and more in control and able to keep your focus.

#2 MAP IT OUT 

Now that you know where you want to go, determine what you need to do to achieve the goals.  Determine the programs, actions, tasks, owners, contingencies and timelines that map to a specific goal.  Make it Visual. Put this information into a project plan tool or excel spreadsheet.

#3 REVIEW YOUR PROGRESS 

Review your goals to plan often. Are you on track? If you’re not, figure out what you need to get back. Ask yourself often if what you’re doing is contributing to achieving those goals you set.  If it’s not, stop doing it. A quick review of progress at the end of each day and a detailed weekly review process will help you stay focused on your plan and goals.

#4 ENVISION SUCCESS

What will it look like when you achieve your goals?  Visualize your success and the path you’ll take to get there.  Athletes do this all of the time to get them ready for a big competition. This exercise will help to focus your mental energy in the right places.

#5 MIX IT UP

Once in a while, kill the routine.  Doing things differently can be reinvigorating and gets the creative juices flowing. You’ll be better able to focus on your work and goals when you feel energized.

#6 CELEBRATE

Celebrate the small successes as well as the big ones with your team. Talk about what you did that resulted in success and how to keep it going.

Do you have any tips you’d like to share that help you remain focused?

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