Social Media – Just Like Any Other Business?

22 May

Has Social Media become so complex that we feel like we’re losing our minds trying to make sense of it? For the majority of us, Social Media is complicated, even for those of us that use Social Media on a regular basis. It’s a young industry and new companies, tools, and applications are continuously launching. Trying to make all that visually understandable to us, Buddy Media and Luma Partners published a graphic categorizing Social Media firms, platforms, tools, and blogs. This graphic seems to have hit a few nerves about the complexity of Social Media today.Businessman with many choices

(Due to confidential and proprietary content, the graphic is not included in this blog. The graphic can be viewed at one of the two links below. )

In Eloqua‘s blog on the recent graphic, Joe Chernov compared the complexities of Social Media to that of the auto industry and its vast ecosystem.   Even if Social Media is as complicated as other businesses making that comparison doesn’t mean that Social Media isn’t complicated. And for most of us, who are not experienced digital marketers, Social Media IS complicated.  Yes, there is an almost endless amount of free Social Media white papers, ebooks, webinars and blogs to help get educated.  It still takes a lot of time to understand every platform and tool, their differences and then to decide which ones are the right ones to support the marketing plan.

Do we need to learn all the tools inside and out to be successful at Social Media? I don’t think so. Deciding which tools to use in Social Media is like other marketing decisions we make.  We start with goals and objectives, focus on the products that will help to achieve them and ignore the rest.  Buddy Media’s graphic depicts 28 categories and almost every Social Media platform and tool available. That doesn’t mean every one of those tools or even a fraction is needed to support our marketing needs.

And if Social Media is like other businesses, a time will come in the not too distant future when there will be a consolidation of companies and integration of products and features.

What do you think?

Resources:

Social Media isn’t “Ludicrously Complicated” Business Is, by Joe Chernov, It’s All About Revenue, Eloqua blog

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now, by Charlie Minato, Business Insider blog

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3 Responses to “Social Media – Just Like Any Other Business?”

  1. Susan Lowe May 23, 2012 at 4:51 pm #

    Oracle buys Social Media Marketer Virtue Today. http://techcrunch.com/2012/05/23/more/

  2. Looking Boyfriend May 30, 2012 at 6:49 pm #

    Magnificent site. Lots of helpful information here. I am sending it to several pals ans also sharing in delicious. And of course, thanks for your sweat!

    • Susan Lowe May 31, 2012 at 9:10 am #

      Thanks for reading! and the good words. Glad to hear you find the information helpful.

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