Tag Archives: content marketing research

Do Your Content Marketing Efforts Compare with the Best?

8 May

Apple and Orange

Find out what the best B2B small business marketers are doing to succeed in content marketing, the major challenges facing them in their content marketing efforts and the tactics and platforms used to deliver content.

The Content Marketing Institute just released an original research report on small business content marketing, “B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America”.  It’s full of relevant data for the SMB marketing organization, providing an opportunity to compare your content marketing efforts vs. your peers as well as the enterprise business.

The report looks at several trends including the percentage of marketing budget spent today on content and the planned growth in spending over the next year.

You can sign up for your free copy of the research report at Content Marketing Institute.

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